We understand you want a customized marketing plan for your business, so we personalize our methods to meet your individual business goals. We do this using a variety of methods, strategies, tools and more.
IMEG Methods
We want to challenge you to think differently about how you grow your business.
Our 5 Step Method sets us apart from other marketing agencies.
We create a strategy for your marketing and we track all of the marketing efforts to achieve the business results you desire.
Step 1
STRATEGY & ANALYSIS
We have extensive experience in the travel and tourism marketing industry, especially in the Smoky Mountain market. We continue to study and analyze market trends to ensure the best results for our clients.
INCLUDES:
- Marketing Research/Analysis
- Market Research/Analysis
Step 2
ACQUIRE
People are looking for companies just like yours. We want to make sure they find your company before your competition, and we want you to be able to build a relationship with your current and potential customers. To do this, we use a variety of marketing techniques.
INCLUDES:
- SEO
- Social Media
- SEM/Pay-Per-Click
- Website Visitor Intelligence
- Display Ads
- Email Marketing
- Content Marketing
- SMS Marketing
Step 3
CONVERT
We know first impressions make a difference! Potential customers decide within 30 seconds whether or not to stay on your website. With our web design and development strategies, we are able to appeal to potential customers and give them an online experience that will help you achieve your conversion goals.
INCLUDES:
- Web Design
- Web Development
- Software Development
- Print Ads
- Proprietary Software
- Video Production
- Graphic Design
Step 4
RETAIN
There are many ways to retain your previous and current customers while, at the same time, acquiring more customers. These are just a few of the processes we use to ensure your customers keep coming back.
INCLUDES:
- Email Marketing
- Guest Rewards
- SMS/Text Messaging
- Remarketing / Retargeting
- Social Media
- Guest Experience Manager
Step 5
OPTIMIZE
We believe everything must be constantly optimized and analyzed. We optimize all of our methods to help your conversion, creating emotional impact which converts into dollars and maximizes your profits.
INCLUDES:
- Call Conversion Tracking
- Customer Lifetime Value
- Consulting
- Website Conversion Optimization
- A/B & Multivariate Testing
- Revenue Management
- Online Conversion Tracking
- Marketing Analysis / Optimization