Data Segmentation
Internet Marketing Expert Group’s Data Segmentation services will allow you to target your message towards a relevant segment of the population, making your marketing more effective and increasing your ROI. Take a look at how we do it:
Data Segmentation Fields Included
1.) Location is not normalized and can be any of the following: region, city, nearest city, city and state, or state.
2.) Interests include the following 40 catergories:
- Apparel
- Arts & Humanities
- Astronomy
- Automotive
- Baseball
- Basketball
- Beauty & Personal Care
- Business News
- Charitable/non-profit
- Computer & Electronics
- Cooking
- Crafts
- Current Events
- Entertainment
- Fitness
- Food & Drink
- Football
- Gardening
- Golf
- Health Food
- Hockey
- Home Improvement
- Luxury Goods
- Military
- Movies and TV
- Music
- Online Shopping
- Personal Finance
- Pets
- Photography
- Recreation/Outdoors
- Running
- Shopping
- Small Business
- Soccer
- Social Networking
- Sports
- Tennis
- Travel
- Video Gaming
Data Segmentation Influencer Score
3.) Influencer Score is an IMEG score from 0 to 100 (100 being most influential) that seeks to measure influence based on an individual’s audience reach, ability to spread ideas, propensity to create ideas, and independence.
4.) A la carte fields include the following:
Household Data
• Presence of Children
• Number of Adults
• Credit Card User
• Business Owner
Real Estate Data
• Length of Residence
• Home Property Value
• Year Built
• Dwelling Type
• Home Market Value
Purchase Behavior
• Mail Order Buyer
• Retail Purchase Catergories
• Last Retail Activity
• Online Purchasing Indicator
• Credit Card Use Frequency
• Most Frequent Retail Purchase
Auto Data
• New or Used 1st Vehicle
• New or Use 2nd Vehicle
• Truck/Motorcycle/RV Owner
• New Car Buyer
