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IMEG Blog

When Marketing Automation Goes Wrong

Social Media logosMany tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it.  The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and Linked-In posts to be scheduled ahead of time. Read More »

Posted by Brad Lovett in Blog | No Comments »

Top 3 Things You Probably Don’t Know About Content Marketing

Content Marketing StrategyIt’s no secret, content marketing is here to stay. You’ve probably seen the webinars, read the articles or witnessed the changes that Google has made over the last few years. To help you understand a little more about content marketing, and why it’s so important, we’ve put together a few things you probably don’t already know. Read More »

Why Your About Us Page is Important

About Us textWhich web page on a company’s site gets the most visitors? If you answered the About Us page, you were right. When users have reached a website they usually visit the about page within three or four clicks. This makes it the most clicked page on websites, yet many companies are not taking advantage of this prime real estate. Read More »

Posted by Brittany Woodson in Blog | No Comments »

Facebook admits to data errors on pages.

Starting in September, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward.  After several months, Facebook has admitted that it's data on page reach and impressions has been flawed since September. This was because Facebook was updating it's mobile apps for iPhone and Android to make them run faster, and as a consequence, sent only enough data to the mobile apps to make them display the newsfeed correctly.

According to Techcrunch, as individual users upgraded to the new apps, their activity was not reported back to Facebook (and page administrators) making it seem that all of those mobile app users had dropped off the face of the earth.  Content was delivered as usual, but reach and insights did not reflect that. Another second bug caused double counting of desktop newsfeed ads ( as both organic impressions and paid impressions).  In short, the data has been unreliable for several months with the bugs just being found and fixed last week.

Starting this past Monday, February 25, Facebook reports the bugs have been fixed and correct data will be flowing into Page Insights. Some have reported that numbers appear to have soared since Monday. Facebook added further information in this post on their Facebook studio blog.  We will monitor the situation and changes in reported data for all of our clients.

Posted by Brad Lovett in Blog, Social Media | No Comments »

Why you may have chosen IMEG

IMEG Wants To Know Specifically What  is it that Clients Want, and how can IMEG meet/exceed expectations ?

Why you may have chosen IMEG
IMEG is an ROI-consumed marketing agency driving demand, revenue and brand exposure for travel and tourism. We create a full range of online and offline marketing and design services engaging campaigns that produce measurable results. With 15+ years of experience and a trustworthy reputation we look for clients who are innovators; encouraging them to think differently about the way they grow their businesses. As our clients there are many reason as to why you choose IMEG.

Did you know that  9-of-10 IMEG clients became a partner for 1-of-4 reasons.

#1. Previous marketing efforts failed to meet the expectations of the client;  in turn causing a problem that a positive solution could not be      meet and lead to the lack of results.

#2. The client wanted to grow their business and  let IMEG challenge them to think differently about the process.

#3. The client had been referred by previous/existing client after hearing or seeing the ROI results of a friend or rival.

#4. IMEG's ability to track and deliver exact results

We Track Everything and Provide you with Tangible Results

  • Track the results so you always know where you stand and rank.
  • Develop fresh content daily, posting current and trending data so your users will want to interact.
  • Track results carefully and adjust accordingly when things are not working.
  • We engage online communities to generate opportunity and quality leads resulting in high conversion rates  and powerful engagement.

The deciding factor of a client leaving their old Marketing Agency and transitioning to IMEG was never about the price but, the results in performance; in most cases  trimming the budget was never a deciding factor; ( Harvard Business Review Why Not choosing  the Next Best Offer is key to a company success (NBO) . Meeting and Exceeding your expectations, is IMEGs priority.

IMEGs Growing Clientele

 

IMEG Multigenerational Clientele Selling Across the Generations: Choosing Your Message Wisely
There has been a lot of buzz lately about the dynamic created by having four generations in the workforce simultaneously.  Dozens of experts, have spent hours with businesses to help management better understand how to connect with employees by understanding how a generational perspective can color the world and affect business relationships

What does this mean for IMEG?

  • Multigenerational Clientele
  • Communication
  • Understanding What it is that IMEG Does?
  • The emotions of growth
  • Feeling of Physical Proof in investments
  • (4 Generations in the workplace)
  • (4 Channels of communication)
  • (4 different learning/teaching methods)
  • (4 different outlooks on life and business)

 

Research

Traditionalist
The Traditional Generation Born 1922–1945: The Traditional Generation—also known as Veterans, the Silent Generation and the Greatest Generation—comprises employees and retirees born between 1922 and 1943 who are continuing to lead and/or contribute to organizations or are re-entering the workforce. These older Americans hold three-quarters of the nation’s wealth and are the executive leaders of some of the most established and influential companies in America.

Boomers
Where have you been? Born between 1946 and 1964, they are optimistic consumers who value a strong work ethic.  Boomers grant credibility based on proven history. There is your hook. If the company is young, focus on the strengths of its founders.  If the product is new, speak to the company’s history of success.  Find a way to say, “we’ve proven ourselves worthy of your attention and investment.”

Generation X
Born 1965-1979, Gen Xers are a smaller generation – 49 million compared to 80 million Boomers and 75 million Millennials - that has a made a big impact.  Raised in a world that appeared to be falling apart, they have always questioned authority and maintain a strong skepticism today.  They are not easily impressed and want to know all the details for themselves before making a decision.

Millennials
Born between 1980 and 2000, the Millenials are split between being direct consumers and parental influencers.  As a whole, they are more optimistic and ambitious than the Xers before them.  However they are in a tricky spot right now as they slowly, and sometimes reluctantly, extricate themselves from their increasingly coddled childhoods and take on the world.  They have been taught to look for the helping hand.
I’m unique. Kinda sorta.

Delving more deeply into the generational conundrum, it is apparent that not only the workplace relationship is affected, but also the way companies do business and communicate overall.  How do you communicate with clients who may be Matures, Boomers, Gen Xers or Millenials?

Connecting through technology

Reminder

  • We want to remind our clients of WHY they left their old marketing efforts in the past and chose IMEG. We challenge our clients to think differently about the way they grow their businesses, and we are following this core value by taking our own advice and communicating our efforts through our in-house newsletter/online blog.
  • We value educating our clientele on what works, and what does not but also need to remind you WHY you choose IMEG from start.
  • We follow trends, data, and even do in depth analysis  providing statistical and gross flow charts, but this is not why you choose IMEG.
Solution
The Solution to this; IMEG is in the preliminary processes of creating a way to communicate to our clients through their channels of communication, not our own. Our goal is to simplify the process and procedures to speak on a platform that our client base is comfortable. Working with a multigeneration staff, IMEG is focused on a strategically communication campaign of its own

 

Posted by Candice McNamara in Blog, Marketing Post | No Comments »

Got Klout? Influence and how it works.

You undoubtedly know someone who can recommend all of the best restaurants, coolest movies, great places to shop, and even best places to get your hair cut. When you trust that individual, that person can have influence over you. It's no surprise that there are very influential people in the online world, who may be obscure except for the people who follow them and listen to what they have to say. It should come as no surprise that companies such as Klout  have come along, attempting to measure online influence and how it can affect buying behavior.

Well-known marketing professor and educator Mark W. Schaefer writes in his book "Return on Influence"  about a graphic designer for the city of Los Angeles  named Calvin Lee.   Calvin does graphic design by day, but is one of the most sought-after online celebrities in the world in his "other life".  80,000 people follow Calvin's Twitter account, which includes a variety of content, from graphic design articles to celebrity news.  Calvin's audience that trusts him, so brand managers around the world seek him out, hoping his influence will persuade his followers to think favorably about their brands. Among many other things, Calvin was selected for a week-long test-drive of a brand new Audi A8.  He  received  a pass to a  House of Blues VIP event at at the private Las Vegas Foundation Room club,  hundreds of dollars in gift cards from American Express and other brands, and even a chance to hobnob with celebrities at the VH1 Do Something Awards.

Calvin Lee is a Citizen Influencer.  Much like people who host Tupperware parties or recruit friends and colleagues into multi-level marketing businesses,  he's an everyday person exercising his influence.  Brand managers and even smaller businesses are taking notice of active social media users and publishers who have audiences that can be motivated to take action.  Connecting your accounts to Klout will yield a score based on the topics Klout's algorithm thinks you're influential in and your perceived ability to move content around the web.

If you've taken the time to read your Facebook comments, you may have noticed the same names popping up with some regularity. When monitoring our client pages, we will see questions be posted and previous customers answering them. Even when negative comments are posted, you will see satisfied customers coming to your defense.  Those customers could be targeted for rewards on their next stay...and though you couldn't require it, you could find them leaving good reviews and comments. People who blog and otherwise write about travel and tourism also could be encouraged with a variety of rewards.

Finding those who can influence others to take action is an important part of using social media to it's fullest. We'd love to help you with that process.

Posted by Brad Lovett in Blog, Social Media | No Comments »

Top Social Media Predictions For 2013, IMEG sits down to discuss with the experts! – IMEG Social Media Marketing & SEO

What will 2013 hold for social media? Let’s explore.

Social media has evolved exponentially in 2012 since its first arrival to our fingertips almost  five years ago. In a social media continuum of evolution its power is misunderstood by a majority of users. Capturing the world by storm the social media phenomenon continues to gain audience attention and brand awareness spending a fraction of the marketing budget.

Gaining a fierce reputation as the  force that is changing the way we communicate as a race, IMEG has decided to dedicate this  Issue of to share a variety of insights and foresight into what changes and evolution will surround the social media market for  2013.

Statistics and analytics show predicted 2013 trends are gear to continue in an upward pattern. Will this prediction be true?

Predicted trends for 2013

1. Mobile component becomes stronger: Mobile becomes stronger coupled with the social component. Mobile apps would be a necessity and every business will have to have it like they once had websites. But the integration of mobile with social would mean a deeper level of integration where you could also see virtual trial rooms on your mobile screen for example.
IMEG Mobile Marketing
Responsive Design Website

2. SoLoMo becomes stronger: Social, local and mobile (SoLoMo), a terminology that has been harped by everyone in 2012 but in 2013 it will find stronger feet. Facebook will take a load of consumer data and merge that with local and mobile. For example, a retailer would or can find interesting ways to serve you since you drive a certain segment of car and live in the nearby locality. The addressing would be again innovative.
IMEG Local Listings Correction (Contact us for a free ‘Listings Audit)

3.Global Experts Predict Social Media Marketing Trends For 2013 Read more
Will Twitter keep growing?
Will we pay attention to the way social media is affecting our real lives?
Will social media lose its magic?
Will there be a breakout social media site in 2013?

Forbes.com answers these four commonly asked questions predicting the forecast for the 2013 social media world in Four Big Questions (and Predictions) for Social Media in 2013.

Happy New Year?
It’s December 31st, which means that it’s that time of year. Predictions! While 2012 was an exciting year for social media, IMEG found it challenging to look back and characterize it. Was it the year of the mobile app services? The year of the pinboard? Pinterest was certainly one of the big stories of 2012. Or was it Instagram? The revolutionizing media tool that changed the way we share photos.

According to FacebookInside.com, 2012 was the biggest year for social media to date. Brands were all-in, campaigns were bigger and better, and more social platforms divided the pie, including Instagram, Pinterest and Google+.

However, if we take into account Gartner’s technology hype cycle,* we spent most of 2012 eating from a “trough of disillusionment.” The Facebook IPO defined inflated expectations, which drove us (and the state of California) to the trough. But Facebook was not alone — disappointing financial news from Groupon, Zynga and others also dominated the news in 2012.


As expectations and priorities readjust, the continued growth in a growing number of social media platforms has set a new stage for social media growth as we start the gradual climb up the social “slope of enlightenment.”


With 2013 around the corner, we've made some predictions, rooted in our experience of working with hundreds of brands and leading social platforms. 2013 will be all about social integration and social business.

2013 Top 10 Social Predictions

Whether these trends will come to light is something we will have to wait and watch for in 2013 but meanwhile let us know what do you think about these trends. Are you looking to set Social Media Goals for 2013 Contact IMEG today for a free consultation.

 

 

 

 

 

 

 

 

Posted by Candice McNamara in Blog, Marketing Post | No Comments »

Is Compounding the key to a high ROI? IMEG tells all! – IMEG Social Media Marketing & SEO

Search Engine Optimization (SEO) VS. Pay-Per-Click (PPC)

Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, IMEG believes these famous remarks can provide important insights for today’s internet marketers and competitive webmasters as well.

What is compounding?
Let's say someone gave you a choice: You could either take $100,000 right now, or, get a penny a day for 30 days. But here's the deal: Each day you would turn in the pennies you got from the previous day and would receive twice the number back. So, on day one, you get a penny. On day two, you get two pennies. And on day three, you get four pennies. So which one would you want?

If you took the $100,000, you sold yourself short. Why? The power of compounding that penny deal would have given you $5.4 million at the end of 30 days. A smart person would have taken the pennies, but a smarter person would have taken both. Don't believe me, check out this chart .

These same principles can be applied to your company marketing plan at IMEG  when investing SEO and PPC. As business owners and IMEG clients the biggest advantage that you hold is is the power to compounding your marketing investments. Compounding is a wonderful part of investing where the interest you earn on your money earns interest at a faster and faster rate and for you this means high ROI’s. Here's how it works.

How can IMEG help?
It's always great when young businesses take an interest in saving and investing. The biggest advantage anyone has when it comes to investing is starting early. Having financial smarts when you're business is still young gives you a leg up in so many ways to your competitor.

(Compounding ) Search Engine Optimization (SEO)  The more unique content key terms you publish on a blog or a website the more traffic search engines will send your way. Like interest in a bank, the traffic from search engines to your website may start slow and seem insignificant at first. But if you’re able to stay consistent and continue to publish more content not only post content but publish the right content with proper SEO your time and effort will begin to compound in ways you might not originally expect.

If you've got the commitment and determination to be able to plant a hundred seeds of content, it’s easy to see how the growing and compounding effect of content will start to deliver substantial traffic over time.

Below is an actual IMEG client example:

Examples:  (Client  A ) Invested 15k yearly in organic SEO ranking at IMEG

Six year plan:

Years                      y1   y2    y3   y4  y5  y6          > SEO Organic terms
Investment      15k 15k 15k 15k 15k 15k           > 3rd yr - 500k (RIO) Monthly 15k invest.
ROI Monthly      8k 28k 42k

Some common Objections:
I am a client, you want me to pay a $300.00 budget?  Why would I  invest if I am naturally ranking  high in SEO now.

Reason 1.) Google is and Algorithm and it is  changing daily  and is extremely perplexed. One day you could be page (1) rank term (1);  the next day you could be page (80), rank term (112).

Why is this?   Because of the crawling process and amount of new material and protocols developed hourly, Google is designed as a user friendly search engine. It can change its terms and condition at any moment and your business can be hurt from it.

Other reasons you may be hesitant:
SEO is time you can not expect immediate results it is a investment, a leg up on your competitor.
SEO is planting seeds to grow into results.

What if I don't do it?

Your competitor will. You in-turn lose the ROI.
Ask yourself, what if you lost those rankings tomorrow?

($100,000) Pay-Per-Click (PPC)

Would you give me 1 k if I could get you 6 k in 30 days?

Click through rate goes up and cost goes down. 3 k month to 48 k  month immediate results.

Common objective to PPC:  My competitors will click me to death? (click fraud exists/ a single  IP Address can click all day, but only 1 click is charged a day from a single source.What if a Competitor  clicks daily?  Google will refund you and discount . If your competitor click once a day they inevitably, will be helping you.

How is this possible?
 The higher the click rate,  plus the refund and cost rate goes down with higher traffic and volume.  (Don’t tell you competitor that. )

 

Example: -Computer Competitor clicks  from IP 67,227.231.31

2 clicks -$ .50 per click
3 clicks - $1.50 per click
10 competitors ($5.00 dollars a day)  =’s  ($150.00 Monthly) =’s  (Yearly $1,800.00)

Lets say you drive 2k of people to your site.  (Average of this is lower than 1% conversion)
8k   Gain
  -1k  investment      Monthly (12k)
ROI -$6350.00 monthly / yearly (76.2k ) 64.2% increase in ROI.

For more information and how to get on our PPC or SEO Program, please click here to contact us. 

Posted by Candice McNamara in Blog, Marketing Post | No Comments »

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