Innovation Earns IMEG Spot On Inc. Magazine’s Top 500|5000 List


Sevierville marketing earns spot on Inc. 5000 List 2014When Justin Jones first founded IMEG in 2009, he knew the only way to be successful was to continuously push his company to learn more and be better.

Today, five years later, his hard work has paid off as his company was recently named among the top 5,000 fastest growing companies in America by Inc. Magazine. Read More »

When Marketing Automation Goes Wrong

Social Media logosMany tools exist that allow a busy business owner to pre-schedule their social media messages on Facebook, Twitter, blogs and Pinterest. These tools can save time and effort, as well as target your message to the right audience at the right time. Maybe you need to start a special at a certain time but you can't be online to start it.  The ability to pre-schedule those posts can indeed be a life-saver for a busy business owner. Facebook allows pre-scheduling (and back-dating) right on your Page. Tools such as Hootsuite and Ninja Pinner allow Twitter, Pinterest and Linked-In posts to be scheduled ahead of time. Read More »

Posted by Brad Lovett in Blog | No Comments »

Top 3 Things You Probably Don’t Know About Content Marketing

Content Marketing StrategyIt’s no secret, content marketing is here to stay. You’ve probably seen the webinars, read the articles or witnessed the changes that Google has made over the last few years. To help you understand a little more about content marketing, and why it’s so important, we’ve put together a few things you probably don’t already know. Read More »

Why Your About Us Page is Important

About Us textWhich web page on a company’s site gets the most visitors? If you answered the About Us page, you were right. When users have reached a website they usually visit the about page within three or four clicks. This makes it the most clicked page on websites, yet many companies are not taking advantage of this prime real estate. Read More »

Posted by Brittany Woodson in Blog | No Comments »

Facebook admits to data errors on pages.

Starting in September, IMEG and many other Facebook page administrators noted that page reach seemed to be trending sharply downward.  After several months, Facebook has admitted that it's data on page reach and impressions has been flawed since September. This was because Facebook was updating it's mobile apps for iPhone and Android to make them run faster, and as a consequence, sent only enough data to the mobile apps to make them display the newsfeed correctly.

According to Techcrunch, as individual users upgraded to the new apps, their activity was not reported back to Facebook (and page administrators) making it seem that all of those mobile app users had dropped off the face of the earth.  Content was delivered as usual, but reach and insights did not reflect that. Another second bug caused double counting of desktop newsfeed ads ( as both organic impressions and paid impressions).  In short, the data has been unreliable for several months with the bugs just being found and fixed last week.

Starting this past Monday, February 25, Facebook reports the bugs have been fixed and correct data will be flowing into Page Insights. Some have reported that numbers appear to have soared since Monday. Facebook added further information in this post on their Facebook studio blog.  We will monitor the situation and changes in reported data for all of our clients.

Posted by Brad Lovett in Blog, Social Media Team | No Comments »

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