Companies
that plan to improve the operations of their ecommerce web site or move
their mission critical commerce functions onto the Internet may face a complex
challenge in selecting a partner that can provide all the necessary expertise
and skills required for building successful business-to-business or business-to-consumer
ecommerce solutions.
Strategic,
customized eCommerce solutions that meet your business needs and address
your company goals
As a full service Internet Marketing company, IMEG has the knowledge
to bring your company a combination of ecommerce consulting, marketing,
creative and technical skills to implement advanced database driven
ecommerce web sites customized to each clients unique situation.
US eCommerce Forecast: 2008
To 2012
According to Forrester Research, US online retail reached $175 billion
in 2007 and is projected to grow to $335 billion by 2012. Business-to-consumer
(B2C) eCommerce continues its double-digit year-over-year growth
rate, in part because sales are shifting away from stores and in
part because online shoppers are less sensitive to adverse economic
conditions than the average US consumer. Despite the continued growth
of the channel, online retailers face several challenges to growth:
Online stores are broadly perceived as a second choice for shoppers,
online retail is becoming increasingly seasonal, and online shoppers
rarely admit to browsing, which can drive valuable incremental dollars
during their Web shopping experiences.
What
Is eCommerce?
The
conducting of business communication and transactions over networks
and through computers. Specifically, ecommerce is the buying
and selling of goods and services, and the transfer of funds,
through digital communications.